1. Who We Are
This Privacy Policy applies to the website Munch & Mooch, accessible at munchandmooch.com (“the Site”). The Site is operated by Maisie Yerkess, a UK-based travel and food content creator.
If you have any questions about this policy or how your data is handled, you can get in touch via the contact details at the end of this document.
2. What This Policy Covers
This Privacy Policy explains:
- What personal data we collect and why
- How we use your data
- Who we share your data with
- How long we keep your data
- Your rights under UK GDPR and how to exercise them
- How cookies are used on this site
This policy applies to all visitors to munchandmooch.com. By using this Site, you acknowledge that personal data may be collected as described below.
3. What Data We Collect
3.1 Data You Provide Directly
When you sign up to the Munch & Mooch mailing list, we collect your email address. This is used solely to send you updates, new posts, and occasional recommendations. You can unsubscribe at any time.
If you contact us directly (for example via email or through a contact form), we may collect your name, email address, and the content of your message.
3.2 Data Collected Automatically
When you visit the Site, certain data is collected automatically through cookies and third-party tools, including:
- Your approximate location (country/region)
- Browser type and device information
- Pages visited and time spent on each page
- Referral source (how you found the site)
- IP address (anonymised where possible)
This data is collected through Google Analytics and Google AdSense, which are described in more detail below.
4. How We Use Your Data
We use the data collected for the following purposes:
- To send mailing list newsletters and updates (with your consent)
- To understand how visitors use the Site and improve content (analytics)
- To display relevant advertisements (advertising cookies, with your consent)
- To comply with legal obligations
We do not use your data for automated decision-making or profiling, and we do not sell your personal data to third parties.
5. Legal Basis for Processing (UK GDPR)
Under UK GDPR, we rely on the following legal bases for processing personal data:
- Consent: for email newsletters, analytics cookies, and advertising cookies. You can withdraw consent at any time.
- Legitimate interests: for basic site security and fraud prevention.
- Legal obligation: where processing is required by law.
For cookies specifically, we obtain your consent via our cookie consent banner (powered by CookieYes) before any non-essential cookies are set on your device.
6. Third Parties We Work With
6.1 Google Analytics
We use Google Analytics to understand how visitors interact with the Site. Google Analytics collects anonymised usage data including pages visited, session duration, and device type. This data is processed by Google LLC.
For more information, see Google’s Privacy Policy: https://policies.google.com/privacy
6.2 Google AdSense
We use Google AdSense to display advertisements on the Site. With your consent, AdSense may set advertising cookies on your device to serve personalised ads based on your browsing behaviour. If you decline advertising cookies, non-personalised ads may still be displayed.
Google AdSense is operated by Google LLC. Google may use this data for its own advertising purposes in accordance with its privacy policy.
For more information, see Google’s Advertising Privacy: https://policies.google.com/technologies/ads
6.3 Email Newsletter Provider
If you sign up to the mailing list, your email address is processed by our email newsletter platform. We will only contact you with content relevant to Munch & Mooch and you may unsubscribe at any time using the link provided in every email.
6.4 WordPress & Elementor
The Site is built on WordPress and uses the Elementor page builder. These platforms may process basic technical data necessary to operate and display the website.
7. Cookies
We use cookies on this Site. Cookies are small text files stored on your device that help us provide a better experience and enable advertising.
Cookies on this site fall into the following categories:
- Essential cookies: necessary for the site to function correctly
- Analytics cookies: used by Google Analytics to understand site usage (require consent)
- Advertising cookies: used by Google AdSense to serve relevant ads (require consent)
- Preference cookies: used by CookieYes to remember your cookie choices
You can manage your cookie preferences at any time using the cookie settings link in our website footer, or by visiting our Cookie Policy page for a full list of cookies used.
8. How Long We Keep Your Data
We retain your data only for as long as necessary for the purposes outlined in this policy:
- Email newsletter subscribers: until you unsubscribe
- Analytics data: up to 26 months (Google Analytics default)
- Cookie consent records: 1 year (CookieYes)
- Contact enquiries: up to 12 months, unless a longer period is required
You may request deletion of your data at any time by contacting us (see Section 11).
9. International Data Transfers
Some of our third-party providers (including Google) are based in the United States. When your data is transferred outside the UK, it is protected under appropriate safeguards such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO), in accordance with UK GDPR requirements.
10. Your Rights Under UK GDPR
As a UK resident, you have the following rights regarding your personal data:
- Right of access: request a copy of the data we hold about you
- Right to rectification: ask us to correct inaccurate data
- Right to erasure: request deletion of your data (“right to be forgotten”)
- Right to restrict processing: ask us to limit how we use your data
- Right to data portability: receive your data in a portable format
- Right to object: object to processing based on legitimate interests
- Right to withdraw consent: withdraw consent for any consent-based processing at any time
To exercise any of these rights, please contact us using the details in Section 11. We will respond within one month.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.
11. Contact Us
If you have any questions, requests, or concerns about this Privacy Policy or how your data is handled, please contact:
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in the law, our practices, or third-party services. When we make significant changes, we will update the “Last updated” date at the top of this page.
We encourage you to review this policy periodically. Continued use of the Site following any changes constitutes your acceptance of the updated policy.
